Geo segmentation is used to segment your subscribers based on their geo-location.
How Geo-segmentation works:
Geo segmentation picks the location of the subscriber based on their IP location and inserts the location into the custom fields.
The segmentation is allowed on the segment page based on their city, state and country.
The segmentation can be used during the campaign creation process.
Note: The results may vary from the actual location due to email service providers (esp. Gmail mailbox locations). The system is dependent on the information provided by the subscriber device. The immediate location can be tracked from web forms and API calls.
How to create Geo-segments:
Step 1: Create three new custom fields geocountry field, geocity field and geostate field.
Step 2: After the subscriber has been added to the list you can create a segment based on city, state and country.
Step 3: Now you can apply the segment condition during the campaign creation process.
