A/B Split test campaign is used to maximize subscriber engagement by selecting the best campaign subject line out of the given subject lines in a given email campaign.
How A/B Split Test Email Campaign Works:
- A/B Split test campaign consists of two subjects Subject A and Subject B.
- A/B Split test campaign divides the number of subscribers in the list into 3 to the ratio of 1:1:2 (25%, 25%, 50%). First, the campaign sends Subject A and Subject B to the first 25% and the next 25% of the subscribers respectively.
- After the mentioned time the winner of two subjects has to be calculated automatically based on opens or clicks.
- Finally, the campaign is sent to the last 50% of the subscribers and then processed with the winner’s subject line.
How to create an A/B Split Test email campaign:
1. Select “Create New A/B Campaigns” from the “Create New Campaign” Page.
2. Give them to your campaign, select the list and click on Save and Next.
3. Give the two different Subjects in Subject A and Subject B and proceed.
4. Select the template creation option, create your campaign template and proceed.
5. On the confirmation page select the criteria and how much time you want the system to decide the winning subject out of two subjects and proceed with sending the campaign.
6. In the campaign overview page you can see three tabs “A Campaign Report”, “B Campaign Report” and Winner which display the report of the campaign separated based on different subjects.
And the winner of two is shown in the winner tab.
