You can easily integrate Google Analytics UTM tags in Email Campaign Templates and can track the clicks on your email from email subscribers.
1. To integrate Google Analytics UTM Tags in the Email Campaign, at the email template screen, click on the “Google UTM Tags” Button which appears below the email editor box.
2. Inside the pop-up, after you insert your UTM tags pattern, each link from your email template will be transformed and this pattern will be appended for tracking.
Besides all the regular template tags, the following special tags are also recognized:
Tag – [TITLE_ATTR]
Description – Will use the title attribute of the element
Example pattern:
utm_source=mail_from_[CURRENT_DATE]&utm_medium=cpc&utm_term=[EMAIL]&utm_campaign=[CAMPAIGN_NAME]
After you have entered the pattern correctly, click the “Parse links and set patterns” button. This will automatically update all your outgoing links.