Using campaign tags and filters as mentioned here in this doc, you can easily personalize your email templates.
Email template personalization.
By inserting information you already have about your contacts in your lists into your email template. For example, if you have a column header of your subscriber’s first name titled FNAME, you can start a campaign with a personal “Dear [FNAME],”.
If the first row of your list has the first name “Lisa”, she would open her email from you and it would begin with “Dear Lisa,”.
NOTE: You must make sure that your List column names match the tag names or the receipt of your email will read “Dear,”. Thus every one of your List contacts would receive an email with their first name included.
To extend the use of dynamic tags, if your List has a column with a reason for their contacting you, (ex. Looking to buy or sell their property titled CONTACT_REASON) and another column with a type of property titled PROPERTY_TYPE), you can send an autoresponse email, with an email personalized even further, as in the following example:
Dear [FNAME],
thank you for your inquiry concerning [CONTACT_REASON] your [PROPERTY_TYPE].
The output they would see upon receipt:
Dear Lisa,
thank you for your inquiry concerning selling your condo.
Add Company details to the email template
You can add the company’s full address in your email template using the following tags at the bottom of your email:
[COMPANY_FULL_ADDRESS] – User’s Company name/address.
These company details are fetched from the data stored in the email list. Besides the above tag, you can also use the following tags separately:
[COMPANY_NAME] – User’s Company name
[COMPANY_ADDRESS_1] [COMPANY_ADDRESS_2] -User’s Company address #1 and #2
[COMPANY_CITY] – User’s Company City
[COMPANY_ZONE] – User’s Company Zone (State)
[COMPANY_ZIP] – User’s Company Zipcode
[COMPANY_COUNTRY] – User’s Company Country
