You can send an email campaign to the subscribers who have opened or unopened your previous email campaign. This feature can be easily used after you design an email template at the end, during email campaign creation.
You can follow the following steps to make this feature work:
1. Duplicate the sent email campaign by clicking on the [cc] button which exists under the Campaigns from the left menu.
2. Open the campaign in edit mode.
3. Go to the “Setup” Page, and click on “Show more options” that appear after “Campaign options”.
4. Inside “Previous opened/unopened campaigns”, select the “Action” and the campaign.
5. Click on “Save” Changes.
6. Design the email template and then go to the next screen after finalizing the email template.
7. Finally, send the email campaign.
Having the above steps set up, MailPion will automatically start processing and sending emails from the applied setup.
This feature can be used to increase the email open rate by up to 150%.
When you send an email campaign, and after it gets delivered to the mailbox of your subscriber, then, they will either open or not open.
Followed by this, you check the campaign performance and get to know that, very few of the email subscribers have opened it, what about those who have not opened your email?
Well, there may be many reasons, why many subscribers did not open your email. On top of the list is when the subscriber has received an email, they were busy or the time was not correct when they received your email.
So, nudging these email subscribers can be a good option to catch their attention again and make them open the old email campaign.
Now, you might be wondering how we can make this email nudge work.
To make this work, Inside the email template editor, while designing an email campaign, at the top, you should add a new personal message then, go to the next screen, save and update all settings!
