It is very important to know the behaviour and interest of each email subscriber to send personalized email campaigns. So you can tag your email subscribers who actively open the emails.
You can follow the below steps to tag email subscribers based on email opens:
1. To tag an email subscriber based on email opens, first create an email list and go to the “Lists” option.
2. Select a List and click on the “Custom Field” option, create a new custom field of your choice, under which you want to tag/segment a subscriber upon email opening for the same email list.
3. Now you can start creating a new email campaign for the email, for this, click on the “Create New Campaign” option from the left side of the screen, and select a regular / autoresponder campaign.
4. On the next screen, click the “Add field/value“ button under the “Change subscriber Custom Field Value Upon Campaign Open” field.
5. Inside this option, select “Field” from a drop-down menu which you defined in your email list in Step 2, then select “Field Value” from the option which will be tagged/updated to the email subscriber upon the email campaign open.
6. Finally, save and go to the next step of email template creation and sending an email campaign.
Result: Once you have sent this email campaign, then the subscribers who opened this email campaign will be tagged with the defined “Field Value” from the above setup.
Note: “Change subscriber Custom Field Value Upon Campaign Open” will not show up during the creation of an email campaign if you have not defined any new custom field with respect email list on which you are planning to send an email campaign.
